'USA Today' Ad Sales Chief Out
USA Today had its first high-level exit since Larry Kramer took over as its new president and publisher in mid-May. Lee Jones, who had been svp of advertising for the past two years, resigned last...
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Gannett to Buy Ad Firm Blinq Media
Social advertising startups keep selling. The latest is Blinq Media, a social media ad technology player whose suitor is Gannett Co. An all-cash deal, which a source said could be worth as much as $60...
View ArticleWhy Gannett Blinq-ed
Earlier this year, Gannett held its first investors meeting in New York, where company executives focused on local digital marketing services as a critical part of their strategy moving forward. As...
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'USA Today' Redesigns
USA Today is about to roll out the biggest redesign in its history, but is it too late? On the eve of the paper’s 30th anniversary, John Hartman, author of The USA Today Way, said the paper is showing...
View ArticleAl Neuharth, USA Today Founder, Dies
Al Neuharth, the founder of USA Today who is equally blamed for shortening Americans' attention spans and revolutionizing newspapers, died today at the age of 89. Neuharth was visionary and a rarity,...
View ArticleGannett to Buy Broadcaster Belo for $2.2 Billion
The TV broadcasting business has just gotten a major vote of confidence from Gannett, the No. 1 U.S. newspaper company. This morning, Gannett announced that it agreed to buy regional television...
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Traditional Publishers Are Struggling as Buying Goes Automated
No one expected publishing companies’ digital revenue to catch up to print overnight, but what does it say when that revenue stream at The New York Times Co., Tribune Co. and Time Inc. is already...
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Gannett Agrees to $1.8 Billion Buyout for Cars.com
Gannett Co. has agreed to buy out the other companies who own a stake in Cars.com for $1.8 billion, "a person familiar with the matter" told Bloomberg News. Gannet Co. already owns a 27 percent stake...
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Gannett Ramps Up Its Viewability Data as New 'Gravity' Ad Units Soar
Gannett, publisher of USA Today and roughly 120 other news outlets, is getting new metrics for video that should help it prove to advertisers that consumers are actually seeing ads on its sites. It's...
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USA Today Shutters Weekend Magazine
USA Today is shutting down its weekend magazine at the end of this month, the newspaper’s president and publisher Larry Kramer said in a memo to staffers today."After careful consideration, we have...
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Gannett Debuts an Immersive Mobile Version of Its Gravity Ad Unit
Gannett is looking to give smartphone users an IMAX-style experience, launching a mobile version of its Gravity advertising technology. The ad unit is available starting today on USA Today platforms...
View ArticleTrust in Social Media Platforms Is Eroding—and Brands Have a Lot to Lose
Amid a year of scandals for social media companies, public trust in social media is dropping--and people around the world are expecting brands to lead the way in making platforms better and safer for...
View ArticleYoung Adult Fiction Author Turns to Giphy for His Book Launch
Launching and promoting a book can be less Lord of the Rings and more Lord of the Flies. The landscape is competitive and cluttered, so authors are increasingly helping to market their own books and...
View ArticleMindshare North America Appoints a Chief Client Officer and Chief Instigation...
Mindshare North America, the WPP-owned global media agency network under GroupM, today announced the creation of two new C-suite positions: the revived chief client officer and chief instigation...
View ArticleAB InBev Puts Beer on the Blockchain With Summer Mobile Campaigns
AB InBev is running its first blockchain-enabeled ad campaigns, testing whether the technology helps make measurement more transparent. The six-figure campaign, which began two weeks ago, promotes five...
View ArticleHow to Optimize the Right Mix of Social Media Metrics and Drive ROI for Your...
Social media can provide marketers with incredible insight on everything from demographics and psychographic data to emotional reactions in real time, essentially serving as a real-time focus group on...
View ArticleIn a Very Catchy Rap Music Video, Diet Dr Pepper Is Telling Customers to...
Thanks to Parks and Recreation, we're living in the Treat Yourself era. And Diet Dr Pepper is capitalizing on it in a new campaign encouraging people to do just that--with a rap that you won't be able...
View ArticleLate-Night Hosts Desus and Mero Are Leaving Viceland for Showtime
Late night's most distinctive duo--and the hosts of Viceland's buzziest show--are switching cable networks. TV and podcast hosts Desus Nice (Daniel Baker) and The Kid Mero (Joel Martinez) will be...
View ArticleLook! Up in the Sky! It’s a Flying Orange Man With Wieners on His Belt!
Remember when Jeff Bezos showed up on 60 Minutes in 2013 and promised that Amazon would soon be whisking packages through the air to your home by drone? Well, five years later, there's still no sign of...
View ArticleBumble’s Founder Credits the App’s Early Success to Micro-Influencers
CANNES, France--When setting out to create her female-friendly company, Bumble, Whitney Wolfe Herd didn't know what to expect. She knew she wanted to solve the problem of harassment and abuse on dating...
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